The Sales Funnel For Effective Online Marketing
For centuries the sales funnel has been an an integral part of traditional business and marketing. Recently however, it appears that funnels are being talked about everywhere on the internet.
Truth is, people are eager to know more about this strategy for marketing and the best way to implement it to their online marketing campaigns. If you'd like to learn more about the sales funnel to help you with effective Internet marketing I invite you to read on.
The Sales Funnel: What is it?
A marketing funnel isn't a funnel. For this marketing concept, "funnel", is used to describe and visualize the entire sales process. The term funnel can be used to describe the sales process because it has both a more extensive entry point to "Unqualified Prospects", and an opening that is smaller for conversions in the lower part of the funnel.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel will be who we may consider as "unqualified prospects"; these are folks who could need your products or services however, you've not yet contacted them. There will be a lot of opportunities and sales in the future, and you'll also have customers who have purchased your product or service.
Another reason why a lead-generation funnel idea is so effective is the fact it lets you track potential prospects at different stages in the expanded sales process. Utilizing the sales funnel to determine the number of qualified prospects at every stage, you can predict the number of potential customers who are likely to become customers.
The sales funnel lets you to determine the areas where your sales strategy is not working and where it is succeeding. It also helps you determine if your campaign is not reaching the right customers. This information can help you decide what your primary goal should be and how to keep sales at the right level. It is used to monitor and control the sales process of customers.
The Sales Funnel Top Front or End
The most important part of your sales funnel will require continuous testing and be the most active. Your creativity and resources will only limit the amount of front-end strategies that you could develop.
The front-end goal is to get new customers and then convert them into buyers.
A prospective client will be "qualified" when they sign up for your product or service. This is the point of the sales funnel where the potential customer or "Unqualified Prospect" is a qualified lead because they have taken an action that actually demonstrates that may have enough interest to buy your product or service.
You must create targeted traffic to your blog, website or squeeze page for your front-end to work. PPC advertisements, article marketing, banners, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts, forum posting and many other sources are among the most efficient techniques and sources.
There are many tools that can be used to "qualify prospects who aren't qualified". A squeeze page is one of the most efficient methods to "qualify" the prospects who are not qualified. It allows you to offer something of value that is relevant to your products or service, which people can receive for free or at a significantly reduced cost in exchange for the email address they provide. You can select from newsletters and related reports and videos and e-mail course.
This indicates that customers are drawn towards your sales channels at the front end. The back-end is what we should be focusing on.
The End of the Funnel, or The Back-End
The bottom, or back end, of the sales funnel are where the majority of sales and profits occur. It typically contains your highest priced products. These would all be related to the same niche, but in a different format like audio, video or live interaction.
The primary difference between the front end and the back-end is regarding the type of client as well as the price of the product or service which is offered.
While it's true that just one percent, or 1-2%, from the total number of people who enter your front end, will be in the back-end. This is due to a small few will invest a greater amount of money.
It's clear that while front-end services or products are priced below $100, back-end products and services are typically priced in the 100s to 1000s. The back or bottom of your sales funnel is the primary source of revenue for an Internet company. It's also the most reliable part of the selling process.
The sales funnel is as complex or simple as you want to make it, as long as you have the right resources and creativity.
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